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4. Stretch Mark Creams. Many products fall into this category, some the modern equivalent of snake oil, some capable of producing fast and noticeable improvements:
a. Tretinoin, sold as Retin-A, can help reduce new, dark stretch marks but won't work on older, faded ones. And it shouldn't be used if breastfeeding, which rules it out for many new mothers.
b. Cocoa butter and other over-the-counter skin creams will make your skin soft but can't reach deeply enough below the surface to repair stretch marks.
c. Stretch mark creams come in many different formulations. The most effective ones contain special ingredients such as elastin, collagen, emu oil and liposomes, which can penetrate the skin's layers and stimulate new cell growth to repair the damaged skin. Some of these creams work on both old and new stretch marks, with results visible from a few weeks to a few months after beginning treatment. They are safer and easier to use and far less expensive than most other stretch mark treatment options. The challenge is finding the right cream!