Higher education is a serious issue in South Korea society, where it is viewed as one of the fundamental cornerstones of South Korean life. Education is regarded with a high priority for South Korean families as success in education is often a source of pride for families and within South Korean society at large, and is a necessity to improve one's socioeconomic position in South Korean society. South Koreans view education as the main propeller of social mobility for themselves and their family as a gateway to the South Korean middle class. Graduating from a top university is the ultimate marker of prestige, high socioeconomic status, promising marriage prospects, and a respectable career path. The entrance into a top tier higher educational institution leads to a prestigious, secure and well-paid white collar job with the government, banks, or a major South Korean conglomerate such as Samsung, Hyundai or LG Electronics. An average South Korean child's life revolves around education as pressure to succeed academically is deeply ingrained in South Korean children from an early age. With incredible pressure on high school students to secure places at the nation's best universities, its institutional reputation and alumni networks are strong predictors of future career prospects. The top three universities in South Korea, often referred to as "SKY", are Seoul National University, Korea University and Yonsei University. Intense competition for top grades and academic pressure to be the top student is deeply ingrained in the psyche of South Korean students at a young age. Yet with only so many places at the nations most prestigious universities and even fewer places at top-tier companies, many young people remain disappointed and are often unwilling to lower their sights with the result of many feeling as underachievers. There is a major cultural taboo in South Korean society attached to those who have not achieved formal university education where those who do not hold university degrees face social prejudice and are often looked down by others as second-class citizens resulting in fewer opportunities for employment, improvement of one's socioeconomic position and prospects for marriage